When you master the art-and-science of writing powerful direct-response copy for sales letters, postcards, brochures, catalogs, and ads, you can literally write any size paycheck you wish. Being able to create “salesmanship in print” that works multiplies you 100, 1,000, 10,000 times over. It is one of the highest-paid activities that I know of.“But I Can’t Write.” Maybe not. But remember, “salesmanship in print” ignores all the rules of good grammar. It requires no literary talent or judgment whatsoever. It defies most rules of journalism. It sends English teachers into the streets, weeping, wailing and gnashing their teeth. It even befuddles most advertising professionals. So, if you “can’t write”, you’re probably a perfect candidate to learn to write great direct-response copy! I happen to believe just about anybody can do this.
And I’ve created a very powerful shortcut, ‘crash course’ in the ins-and-outs of copywriting. Actually, I tape-recorded a special small-group “Copywriting Clinic” I held for members of my Inner Circle, in Los Angeles. It cost $195.00 to attend, but I’ll give you the “guts” of the entire Workshop on 6 Audio CD’s, with the Notes, for just $129.00. And I’ll throw in a Critique Coupon (worth $100.00) as a bonus.
The Copywriting Clinic By Dan Kennedy
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