Justin Wilcox The Focus Framework

Finding Product-Market Fit is overwhelming.

The FOCUS Framework changes that.

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Learn How to take your Next Step

Every exercise has a step-by-step video.

Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters Declaring Victory Idea Generation Customer Storming and Role-izing Who are your Early Adopters SCALE your Segments 50 ways to talk to 5 People Interview Channel Costing How to Ask for Interview What to Ask Interviewing Like a Pro 5 Interview Checkpoint You’ve Found your Early Adopters When… Workbook 2: Offer Testing What is Offer Testing? Interview Analysis Problem Synthesis Solution Ideation Offer Design Path to Victory Offer Experiment Design Success Metric Stoplight Failure Protocol You’ve Validated your Offer When… Workbook 3: Currency Testing What is Currency Testing Currency Ladder Currency Calculator Currency Experiment Design Increasing your Conversion Rate with A/B Testing Increasing your Conversion Rate with Solution… How to Pre-Sell Anything Science of Pricing How to Test your Price You’ve Validated your Currency When… Workbook 4: Utility Testing Utility Testing vs MVP What Features Should you Utility Test? How to Build a Utility Test Utility Testing Metrics Utility Testing Design Increasing Customer LifeTime Value Increasing your Viral Coefficient You’ve Validated your Utility When… Workbook 5: Scaling Scaling to Victory Building your Dev Team Scaling your Solution Scaling your Channels Scaling your Segments You’re Finished Scaling When…

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