Wilco De Kreij – ConnectIQ Academy
They laughed when I told them I’d make a million
from Facebook Ads, until I did.
How I “Forced” Facebook To Feed Me 25,626 Customers
(For Subscribers & Customers of Digital Kickstart Only)
From not knowing ANYTHING about Facebook Ads to being listed on Entrepreneur.com as â€œthe Facebook expertâ€
while getting 25,626 customers from Facebook Ads.
I discovered something most Facebook advertisers donâ€™t know about. Little did I know it would change the way I run my Facebookâ„¢ Ads forever.
My name is Wilco de Kreij, founder & CEO of Connectio. Some call me a â€œFacebook Ads wizardâ€ after seeing the results of my campaigns. Over the last few years, Iâ€™ve helped 20,000+ clients with their marketing. You may know some of my clients, such as Mike Filsaime, Nicholas Kusmich and many others.
It wasnâ€™t always like this, though.
Before Making Millions On Facebookâ„¢ Ads… I Struggled For Years
A few years ago, I started looking at new ways to get customers into my business.
As I discovered, the best way to produce consistent sales and maximum profit is using paid advertising â€” and Facebook is the best ad platform there is.
Itâ€™s where your customers are (with over 2 billion users your audience is already there)
Their targeting is amazing (no matter who your customer is, youâ€™ll be able to reach them)
Itâ€™s extremely scalable (once your offer works, you spend more to make more).
Like everyone else, I bought tons of courses. Looked at all the ads my competitors were running. Learned from all the well-respected (but self-proclaimed) â€œgurusâ€ just trying to get my Facebookâ„¢ ads off the ground.
Despite thatâ€¦ I saw no results. Talk about frustrating.
Here are my stats for 2016:
After spending â‚¬1,400, I only made back â‚¬445.
Thatâ€™s a â‚¬956 LOSSÂ (not even counting product costs).
I kept going, though. I had to.
How was everyone else making their ads profitable, and why couldnâ€™t I get there myself?
Tried out everything and then someâ€¦ but nothing was working.
I was stuck
Thatâ€™s when it hit me.
Most advertisers are guessing what works (and so was I)
Many advertisers seem to forget the Facebook Ads platform is an auction. A bidding game with massive competition.
The ONLY way to win this game and run profitable campaigns, is to do things better than your competitors.
My problem wasâ€¦ How?! After all, Iâ€™m just some Dutch guy with a broken accent.
Most of the Facebook Ads courses Iâ€™ve seen did an â€œokay jobâ€ explaining the basics, but none of them revealed their best tricks & strategies on what actually works. Sure â€“ learning the basic concepts was useful, but I quickly discovered it wasnâ€™t going to make my ads profitable.
Besides these basic strategies, some advertisers try to be â€œsmartâ€ by copying what other advertisers do. By doing that, theyâ€™re assuming their competitors know what the perfect Facebook Ad setup looks like.
They couldnâ€™t be more wrong.
Theyâ€™re guessing the ad theyâ€™re copying is perfect. What theyâ€™re actually doing is copying mistake after mistake.
I did this, too.
I hate to break it to you, but running â€œaverageâ€ Facebook Ad campaigns isnâ€™t going to cut it anymore. Those days are over.
Thatâ€™s when I Discovered
how to “beat the game”
Once I realised â€œaverageâ€ wasnâ€™t going to cut it, I kinda freaked out. How am I – just an ordinary guy from the Dutch farmlands – going to win against other advertisers with more experience?
Thatâ€™s when I stopped looking at what everyone else was doing.
Instead, I started thinking outside the box.
Here’s What You’ll Learn
Inside The Member’s Area…
Module 01: The Ads Foundation
In the first module, I’ll lay out the foundation for running profitable Facebook advertising campaigns…
Why (and when) to use multiple Facebook Pages.
How to set up your Facebook Ads account (so you won’t get banned).
How to choose the OPTIMAL sales funnel type.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of “mental attitude.”)
Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
The best way to structure your campaigns for MAXIMUM profit.
Module 02: The Perfect Ad
In this module, Iâ€™ll focus on creating ads (along with all the templates youâ€™ll need)â€¦
How to determine the most effective â€œhookâ€ for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
When to use the various ad formats for improved results.
The 5 AD TYPES your campaigns can useâ€¦ and when to use them.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to “spy” on your competitors. (Hint: Advertising is COMPETITIVE. That’s why ethical spying is necessary to gain the advantage.)
Which IMAGE ADS perform bestâ€¦ and how to create them quickly and easily.
A walk-through of a VIDEO ADS CASE STUDYâ€¦ look over my shoulder as I explain what works and why.
How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, Iâ€™ll show you why.)
How to leverage â€œmemeâ€ videosâ€¦ and make them SELL.
How to DOUBLE your conversions by adding a simple 5-second â€œvideo overlayâ€ to your ads.
Module 03: Targeting Secrets
In this module, youâ€™ll learn the art of targeting your best prospectsâ€¦
How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
How creating your ideal â€œcustomer avatarâ€ will help boost your sales (and the fastest, easiest way to do it).
How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos â€” itâ€™s important!)
How to determine who your COMPETITORS are targeting (so you can emulate them).
How to findâ€¦ and when to useâ€¦ specific audiences. (Iâ€™ll run you through it step-by-step.)
A clever way of using â€œunusual behaviorâ€ to target PRIME prospects.
The â€œWhite Ocean Targetingâ€ trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)
Module 04: Retargeting Secrets
As you may know, retargeting is an extremely popular topic. Iâ€™ll show you how to push the limits of this strategyâ€¦
How to get started QUICKLY with retargeting. (Iâ€™ll give you a deep dive into the ESSENTIAL basics.)
Revealed: My best performing retargeting ads. (Hint: Iâ€™ve done the preliminary work FOR YOU.)
The â€œ3-punchâ€ retargeting sequence that your prospects wonâ€™t be able to resist.
How to run effective cross-sell retargeting campaigns. (Tip: This is one of the secrets to MAXIMIZING your profits.)
What the â€œtriple-excludeâ€ isâ€¦ and how it helps REDUCE ad costs (which will effectively INCREASE your profits).
How to create quick & easy video sequences. (Hint: Video is one of the most powerful tools you have available to you.)
Module 05: Budget, Bidding and Scaling
After you understand the fundamentals and have some ads in place, itâ€™s time to scale it all upâ€¦
How to determine how much you should initially spend on your ad campaigns.
How to split-test quickly and effectively. (Tip: All successful marketers understand that marketing is about TESTING.)
Discover the metrics you MUST check on a daily, weekly, and monthly basis.
How to scale your ads MASSIVELY â€” starting from ZERO.
Discover the step-by-step breakdown of the bidding process you MUST use (and why it works).
Module 06: Execution Blueprint
Plus, All Facebook Automation You Need
Why do all the hard work yourself if you can automate it?
Over the last 3+ years, my team and I built a powerful software platform – Connectio – to make Facebook Ads way more effective using clever automation.
Opportunity is knocking – for now…